Sunday, April 25, 2010

longest word in Advertising coinages

In 1973, Pepsi's advertising agency Boase Massimi Pollitt used a 100-letter but several-word term "Lipsmackinthirstquenchinacetastinmotivatingoodbuzzincooltalkinhighwalkinfastlivinevergivincoolfizzin" in TV and film advertising.

In 1975, the 71-letter (but several-word) advertising jingle Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun (read: two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun) was first used in a McDonald's Restaurant advertisement to describe the Big Mac sandwich

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